Craft Coffee Revolution (formerly Craft Coffee Workshop) can be considered a gateway for many to the third-wave coffee movement in Manila. It certainly was that way for me. It was founded sometime in 2012 to serve as an alternative to the sea of commercial coffee shops that sell mostly over-roasted coffee that just tastes bitter which you try to mask with bags of sugar or artificial sweeteners.
The third wave coffee movement is aimed at producing high-quality coffee. It considers coffee as an artisanal beverage rather than a simple cup of brown liquid with caffeine. While the term was coined about eleven years ago in 2002, the speciality coffee movement has only come out into the spotlight in recent years. Third wave usually involves high-quality beans, single origin coffee, lighter roasts, intricately made latte art, expensive coffee machines, and alternative methods of coffee preparation.
It first opened along Broadway Avenue in New Manila in a relatively old building that gives the place a character well complemented by the interiors giving rustic feel that always makes me going back. As you enter, their micro roaster named ‘Elizabeth’ welcomes you, which leads you to three communal tables to promote interaction between guests, and then to the coffee bar where all the action happens. Finally, there’s a second floor lounge where groups can hold coffee meet-ups, or just a quick pow-wow.
The original concept of third wave aimed to educate the market about a better appreciation for coffee. Coffee beans are roasted in small batches to maintain the freshness of their handcrafted brews. My Craft experience has always been a pleasant one not just because of the coffee but maybe because the place feels like a getaway from the madness of everyday life.
Craft also holds a variety of workshops from coffee appreciation to barista classes for those who want to learn more about coffee, make their own or eventually go into the coffee business.